Zach Steel is the new name of a brand of cookware that is being touted as being a better alternative to stainless steel.
The new Steel toe shoes will be available for £20 from April 3 and will have the “totally new” look of the company’s classic leather footwear.
“We want to create a brand that is going to be better than the current brands,” says Zach Steel’s Head of Marketing and Product James Firth.
“This will be a new style of footwear, not a rebrand of the old brand.”
The company’s new Steel shoe will be the first to have a new, “truly new” leather-based design that is a new type of footwear that is both durable and breathable.
The Steel toe shoe will cost £20 and is available in four sizes, from 8mm to 10mm.
“You are going to have to look very carefully,” says Firth, “to be able to pick out which shoe is the best for you.”
Firth says that the Steel toe is the company´s answer to the “nest” of the internet.
“I think that it is going, in some ways, to be the new Nest, that people are starting to look at the internet in a new way, with new products that are not really the old things,” he says.
“They are all really different from one another.”
Foth says that he would like the new Steel shoes to be more “appealing” to women, with the sole design being similar to the leather shoe.
“If we want to attract a more male market, we need to look more masculine,” he explains.
Firth also says that Zach Steel would like to be able “to build a better reputation and be able take on the big boys” such as Nike and Adidas.
Firms like Adidas have a lot of interest in this market, but Firth is optimistic about Zach Steel´s chances.
“Our brand is going really well,” he tells us.
“The internet is changing the way that we do business.
It has been very good for us.”
Fears of counterfeiting Zach Steel has recently taken to Twitter to post a picture of a suspicious-looking box.
“These boxes look like the boxes from The Matrix,” Firth tells us of the box.
Zach Steel have also responded to some of the recent comments from people who have expressed concern about counterfeiting.
“There is nothing in the boxes, they are not fake,” Fith tells us, “the boxes are authentic.
We just want people to be aware of the real deal and take the precaution.”
Fights against counterfeiting In a separate development, Firth explains that Zach Sandals have had to deal with a number of lawsuits recently.
“It is a real concern that a company has to go through,” he adds.
“What happens to our brand?
You could have a whole range of products with the same company name.”
The lawsuits Firth speaks of have come in the wake of the new “tweener” shoes.
“As a company, we are trying to get on the internet,” Foth explains.
“Some of these companies have been around for 30 years and it’s hard to get over the fact that they are so new and so new-looking.”
Fearing the wrath of social media Firth agrees.
“Social media is a huge threat to our business,” he told us.
Fearing a social media backlash The latest social media attack against Zach Steel comes from a Reddit user, whose account was suspended last month.
The user, a Redditor named “SageGat,” posted a screenshot of a Reddit post in which he claimed that ZachSteel had a new leather-woven shoe that was made using a different material than what was used in the steel toe shoes.
In response, ZachSteel wrote: “This is an actual video, and not a prank.
Please ignore it, it is a fake.
We have a completely new, completely different type of shoe.
Please stop trying to push this bullshit.”
A quick look at ZachSteel´s Instagram page shows that the post has now been removed.
Fears for the future The future of Zach Steel seems to be looking bright, and the company is hoping to continue to build up a solid brand.
“In the long run, we do not have a future in the fashion industry,” Footh says.
Footh has also told us that Zachsteel is looking at a number new product lines that will be introduced in the near future.
Foth tells us that the new steel toe shoe is a “great idea”.
“I hope that Zach comes out with something great for women,” he continues.
“A leather-like shoe that is just really comfortable, is comfortable for women.
People have always wanted to try something different, and I think there are a lot more women who will want